“Remediation” Book Chapter Published in The Routledge Encyclopedia of Citizen Media (2021)

A chapter I wrote on “Remediation” has been published in The Routledge Encyclopedia of Citizen Media (Routledge, 2021), edited by Mona Baker, Bolette B. Blaagaard, Henry Jones, and Luis Pérez-González. 

https://www.routledge.com/The-Routledge-Encyclopedia-of-Citizen-Media/Baker-Blaagaard-Jones-Perez-Gonzalez/p/book/9781138665569

Remediation by Owen Gallagher in The Routledge Encyclopedia of Citizen Media

Remediation by Owen Gallagher in The Routledge Encyclopedia of Citizen Media (2021)

Abstract

Remediation broadly refers to the representation of one medium within another medium, often, in practice, leading to the incorporation of the ‘old’ into the ‘new’. This process can occur in a number of different ways, from the faithful adaptation or translation of a text into another media form, to the improvement, refashioning, absorption or repurposing of content into a more advanced technological state. This can have the effect of causing the medium of consumption to become either more transparent or more opaque, highlighting its relative immediacy or hypermediacy, respectively.

The theory of remediation is important within the sphere of citizen media because non-affiliated citizens are increasingly expressing themselves publicly using remediated content such as remixes, memes, mashups and bricolage. The figure of the independent remixer or meme-artist has become representative of a cultural desire to ‘talk back’ to the media, to politicians and big business, to highlight injustices, expose irresponsible behaviour and engage in various forms of socio-political action, potentially inspiring real change.

This entry considers the role of remediation in citizen media, focusing on a number of relevant examples and case studies from the past decade where newer forms of remix have been used to engage in political discourse or support social action. For example, critical remix video has emerged as an extremely potent form of citizen media production through its remediation of existing source material in order to critically engage with ideological biases and highlight perceived wrongs. The Cambridge Dictionary offers an alternative definition of remediation as “the process of improving or correcting a situation”, which, as this entry shows, is precisely what citizen-engaged remix aims to do.

References

Bolter, Jay David and Richard Grusin (2000) Remediation: Understanding new media, Cambridge: MIT Press.

Deuze, Mark (2006) ‘Participation, Remediation, Bricolage: Considering principal components of a digital culture’, The Information Society 22(2): 63-75.

Jenkins, Henry (2006) Convergence Culture: Where Old and New Media Collide, New York:  NYU Press.

Jenkins, Henry et al. (2017) ‘Participatory Politics’, in Eduardo Navas, Owen Gallagher and xtine burrough (eds) Keywords in Remix Studies, New York: Routledge, pp.230-245.

Gallagher, Owen (2018) Reclaiming Critical Remix Video: The Role of Sampling in Transformative Works. New York: Routledge, pp. 131-204.

McLuhan, Marshall (1994) Understanding Media: The extensions of man, Cambridge: MIT Press.

Navas, Eduardo, Owen Gallagher and xtine burrough (2015) ‘Section IV: Politics’, in Eduardo Navas, Owen Gallagher and xtine burrough (eds) The Routledge Companion to Remix Studies, New York: Routledge, pp.321-408.

Ethics of Remixing Photographs

Let us first consider the visual image – in digital terms, the most common type of image is a JPG. That’s the technical taxonomy. However, different classes of JPG may variously be, perhaps most commonly first, photographs, but also scanned paintings, drawings, etching or photographs of material objects such as sculpture, models, architecture, people, landscapes – anything that can be seen with they eyes and captured in a single still frame. So, if we use a photograph as an example – let’s imagine a photograph of a man standing in front of the front door of his house. In order to remix it, the photograph must first be considered a ‘finished’ or ‘completed’ piece and the measure of this is generally publication – going to press or even exhibition – when the creator deems the work ready to be seen by the public. So, it may be published in a book, or more likely, on a photography website like Flickr or perhaps on the photographer’s personal portfolio website. Another general trend is that a remixed work is generally not created by the original artist of the source published photograph in this example. It is appropriated from wherever it has been published, whether scanned from a book or downloaded from a website and then altered by the remixer using some kind of software, most likely Photoshop or equivalent in this case, usually without the permission or even knowledge of the original creator.
Perhaps a point may be made that there is now so much media content online, that if you ‘publish’ your work, you have to be willing to make it available for reuse in future works by other people. Perhaps someone likes the image of the man in the photograph – they may use editing and image manipulation techniques to cut the man out of the original image and paste him into a new document, perhaps in front of a different background, like a beach or a forest. So, we end up with a new image, which is a composite of two different images created by a remixer, author ‘C’, without the permission of either author ‘A’ or author ‘B’. But what does author ‘C’ do with the new image then? Is it a ‘finished’ or ‘completed’ work now? In itself? Arguably, yes. So, if author ‘C’ publishes it via the same distribution platform as authors ‘A’ and ‘B’, i.e. on Flickr, and takes credit for the creation of the composite image, even if giving acknowledgement to authors ‘A’ and ‘B’ for their unknowing contribution, surely the original photographers would be less than pleased to see the unauthorized appropriation and repurposing of their work as well as the publication of it in the same market as their own work, thus becoming direct competition to the originals. This is an ethical question. Should author ‘C’ be allowed to create work from author ‘A’ and ‘B’s work without their knowledge or permission?

Ethics and Morals

Ethics, morals – what’s the difference? It’s a difference of scale, essentially. Morals apply to individual choices. If you, as an individual, are faced with any choice in your life, morality comes into play. There are always only two options. Do or do not. There may be multiple choices, but each choice can only ever have two outcomes, yes or no. 1 or 0. Decisions are always reducible to this binary choice and can be reduced no further. Sounds very black and white, absolutist and universal, but in fact, making decisions is genuinely that linear. Whether you choose to do or do not, the decision you make may be right or wrong when held against your own personal moral code. Do you personally believe something is right or wrong? Acceptable or unacceptable? One’s personal code is highly subjective and based on a number of factors including personal background, upbringing, current environment, perceived implications and consequences of the decision etc. Morality may also be considered as a spectrum. Some things are more right than wrong and vice-versa and the same decision may be more wrong than right given a different set of circumstances and parameters, such as time, location, people involved and so on. Personal moral codes are often largely passed down by parents and adjusted according to one’s own lived experience during the course of one’s life.
Ethics on the other hand apply to communities of people and wider society and are essentially ideas about how people should behave collectively. Ethics refers to collective personal moral codes – what’s best for the group to allow enough personal freedoms, so long as they do not infringe on other people’s rights. So ethics could be considered as a set of agreed upon rights and restrictions on behavior, i.e. acceptable or unacceptable personal choices, as agreed by a collective community or society. In most cases, these ‘rules’ for want of a better word, are put into writing by elected representatives of the people such as politicians and leaders of social agencies. What is ethical behaviour? Essentially, it is how well one can stick to the rules. These rules are very dynamic and subjective, however, tend to be perceived as fixed and permanent. A good example is the Ten Commandments from the Old Testament. God presents Moses with a set of ten rules of behavior that everyone should abide by in their daily lives, essentially so that everyone in the community can get on and have protection against infringement on certain fundamental rights and freedoms, by other people. The laws of countries are based on ethics. It is collectively decided that certain ethical rules are universal enough within a given society to be bound by law and anyone who disobeys the rule in question is punished accordingly. Tricky stuff this.